The Social Media Executive will be responsible for managing and implementing social media strategies that align with the global brand’s content and guidelines. This role involves close collaboration with the brand team to ensure that digital posts are created and scheduled in strict adherence to global brand standards. This is an excellent opportunity to make a global impact in a fast-paced, collaborative environment.
Skills:
- Digital Marketing - Facebook Ads Manager, Google Ads
- Google Analytics SEO SEM
- Canva Adobe Illustrator, Photoshop)
KEY RESPONSIBILITIES
Social Media Strategy Implementation:
- Support the brand team in executing social media campaigns and strategies across various platforms (Facebook, Instagram, TikTok, etc.).
- Ensure all content aligns with global brands assets
- Schedule posts based on approved digital plans, following brand guidelines
Content Creation & Curation:
- Manage content calendars, ensuring timely and consistent posting of content across all relevant social platforms in line with the brand’s launch plans.
Brand Consistency :
- Maintain a consistent tone, voice, and visual identity across all social media touch points, in line with the global brand's assets and guidelines.
Media Buying :
- Plan and execute paid social media campaigns on platforms like Facebook, Instagram, TikTok, ensuring alignment with overall marketing objectives.
- Allocate, track, and optimize budgets for paid campaigns to maximize ROI while adhering to spending limits.
- Use advanced targeting techniques/tools to reach brand wise specific audience segments based on demographics, income, buying behaviors, and interests, ensuring the campaigns are effective and cost-efficient.
Community Management & Engagement:
- Engage with followers on social media platforms, responding to inquiries and comments in a timely, professional manner.
- Identify key influencers and brand advocates to help amplify brand presence and engage with key audiences.
Performance Tracking & Reporting:
- Track key performance indicators (KPIs) for social media campaigns and provide regular reporting on reach, engagement, and conversion metrics.
- Analyze audience insights and adapt strategies accordingly to improve campaign performance and ROI.
Trends & Innovations:
- Stay up to date with the latest social media trends, tools, and best practices to ensure our content remains innovative and ahead of the curve.
- Proactively recommend new content formats, campaigns, and creative ideas that can drive brand growth and engagement.
Cordination and Collaboration :
- Work closely with brand team, retail team, VM team, E-Com team and other relevant stakeholders to align social media campaigns with overall marketing strategies.
- Coordinate with the Brand team & E-Com team for the regular update of the website banner & carosoul ensuring the tone, messaging and brand consistency.
- Ensure all brand assets are collected from the brand team and delivered to the relevant
KOL Management:
- Work very closely with the KOL Manager
- Support the KOL Manager in administrative works on all the KOL activities/ campaigns events as when required
- Assist the KOL Manager in communicating with KOLs and content briefing
- Provide on ground support during KOL events, coordination and management
- Coordinate with the Brand Managers as when required
Employment Type:
Office Hours:
Weekly Holidays:
- 1 Days
- Government Holidays
Educational Requirements
- Bachelor's degree in marketing, Communications, or a related field.
Experience Requirements
- 2-4 years in Digital and Graphics Design
- Experience with media buying platforms (e.g., Facebook Ads Manager, Google Ads).
- Knowledge of analytics tools (e.g., Google Analytics).
- Experience with content management systems (CMS).
- Understanding SEO and
- Graphic Designing Skills (Canva, Adobe Illustrator, Photoshop)
Required Skills
- Proven experience in social media management, advertising, and media
- Strong understanding of social media platforms and their
- Excellent written and verbal communication
- Proficiency in social media management tools (Business Suite, Ads Manager).
- Ability to work independently and as part of a
- Strong attention to detail and organizational
- Passion for social media and digital
Job Location:
Salary:
