Express Search Talent Solutions- ESTS

Vacancy

1

Job Context

Express Search Talent Solutions (ESTS) is a private Recruitment Solution-providing company in Bangladesh. Our goal is to provide employee-sourcing-relevant solutions to clients with the finest recruitment costs. We also provide Training and employee Engagement solutions to our esteemed patrons besides recruitment solutions. We seek competent professionals for a Leading manufacturing industry as Brand Manager

 

Department: Marketing

Reports To: Head of Marketing

 

 

Key Responsibilities:

 Brand strategy development and implementation

• Develop and implement annual and long-term brand plans aligned with the overall business objectives and market opportunities in Bangladesh.
• Define and articulate the brand's vision, mission, values, and positioning within the local context.
• Identify target audiences, understand their needs and preferences, and develop effective segmentation strategies for the Bangladeshi consumer.
• Establish clear brand objectives and key performance indicators (KPIs) to measure brand health and marketing effectiveness.
• Monitor and analyze competitor activities and market trends in Bangladesh to identify opportunities and threats.

Marketing campaign management

• Plan, execute, and evaluate integrated marketing campaigns across various channels relevant to the Bangladeshi market.
• Manage relationships with advertising agencies, media partners, and other vendors to ensure effective campaign execution.
• Manage the brand marketing budget effectively, ensuring optimal return on investment.

Product development and innovation

• Collaborate with the Research & Development (R&D) and Sales teams to identify opportunities for new product development and product improvements based on local consumer insights and market needs.
• Develop and execute successful new product launch plans in the Bangladeshi market.

Brand communication and messaging

• Ensure consistent brand messaging and visual identity across all communication channels.

 

Market research and competitive analysis

• Conduct and analyze market research to understand consumer behavior, brand perception, and competitive landscape in Bangladesh.
• Provide regular reports on brand performance and marketing activities to the Head of Marketing.

Stakeholder management

• Build and maintain strong relationships with external partners, including agencies, distributors, and retailers in Bangladesh.

 

 Employment Status

• Full-time

Work Type

• Field +Office Work

Gender

• Male & female

Office Work

• 9.00AM -6.00PM

Off Day

• Friday

Education

• Bachelor’s degree in marketing, Business Administration, or a related field

 Experience

• Minimum of 07 years of progressive experience in brand management, preferably in FMCG sector in Bangladesh

Additional Requirement Skills:

• Experience with Branding tool systems and marketing automation tools.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving skills.
• Ability to working dependently and as part of a team.
• Passion for the FMCG industry.

  

Job Location

• Savar Dhaka

Salary

• 80-120K

Compensation and Others Benefits

• Competitive Salary and Benefits Package.
• Opportunity to work on challenging and rewarding projects.
• Collaborative and supportive work environment.
• Opportunities for professional growth and development.
• Be a part of a dynamic and growing organization

Skill Requirement

• Computer Literacy is a must