We are looking for an experienced Retail Sales Trainer to strengthen selling capability and customer experience across our stores in Bangladesh. This field-based role develops Beauty Advisors and Makeup Specialists in how to sell effectively, while helping Store Managers and Assistant Managers become stronger day-to-day sales coaches.
Department: Training Sundora
Reports To: Global Training Manager
Primary Workplace: Retail Stores across Bangladesh – Head Office in Gulshan
Key Audiences: Beauty Advisors, Makeup Specialists, Store Managers and Assistant Managers
Position For: FCBT Ventures Private Ltd. (Sundora)
Location: Gulshan, Dhaka
KEY RESPONSIBILITIES
Sales Capability Training
- Deliver practical training on customer approach, needs discovery, active listening, consultation, recommendation, demonstration, objection handling, closing and follow-up.
- Train teams in cross-selling, upselling, basket building, clienteling and service recovery while protecting customer trust and service quality.
- Adapt role plays, demonstrations and coached practice to different store roles and levels of experience.
- Support onboarding, refresher training and targeted interventions for stores or individuals with identified selling gaps.
In Store Performance Coaching
- Observe customer interactions and identify selling gaps by employee, role and store.
- Provide specific feedback, agree on one or two improvement actions and conduct follow-up observations.
- Recognise effective practices and help teams repeat them consistently across shifts and locations.
- Floor-coach during peak trading, including Eid, wedding season, payday weekends and launch days, not only in quiet hours.
Store Leadership Coaching
- Coach Store Managers and Assistant Managers to run effective daily briefs, observe selling behaviours, give clear feedback and follow up.
- Provide practical coaching tools and routines that build manager ownership of day-to-day sales development.
- Align with brand and vendor trainers so store teams do not receive conflicting selling messages.
Tools and Performance Measurement
- Create practical selling guides, role plays, coaching cards and observation tools.
- Record store visits, coaching priorities, agreed actions and follow-up dates.
- Develop and manage a mystery shopper programme to assess customer experience and the consistent application of retail guidelines.
- Maintain individual and store performance scoreboards using agreed KPIs, observation results and follow-up progress to guide future coaching.
Employment Type:
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Educational Requirements
- Bachelor's degree in any discipline; a background in retail, business, or beauty/fashion management is an advantage.
Experience Requirements
- Minimum 5 years of successful retail sales experience, preferably in beauty, premium or specialty retail.
- At least two years of experience delivering sales training, field coaching or team development.
Candidates Must Have:
- Must be good in English communication.
- Smart, extrovert and confident.
- Prior experience of handling large volume Retail sales / field force training.
- Corporate culture fit.
- Retail industry and relevant training experience is preferable
Required Skills
- Strong command of consultative selling, customer experience and retail performance indicators.
- Ability to observe behaviour, diagnose performance gaps and provide clear, constructive feedback and follow¬up.
- Credibility as a seller and confidence coaching both frontline employees and store leaders.
- Strong facilitation and communication skills in Bengali and English.
- Comfortable travelling regularly between stores and working flexibly around retail trading needs.
- Practical, organised and customer-focused; proficiency in Microsoft Office and experience creating learning tools are advantages.
- Working knowledge of beauty consultation (skin analysis, shade matching, routine building) or the ability to acquire it quickly.
- Makeup artistry or prior brand-trainer experience is an advantage.
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